One of the cleverest marketing ideas I’ve run across lately is being executed in Boca Raton, FL by the Junior League. If you saw the delightful movie “Julie and Julia,” you will quickly get the idea. A food enthusiast and member of the Junior League of Boca Raton is cooking each recipe from Savor the Moment and writing a blog on each experience. Check out her kitchen adventures at "Stephanie Savors the Moment"
Stephanie shared in a recent email exchange with me the following powerful testimony to the greatness of this 10 year old masterpiece, "It has been such a great experience, even further reinforcing what a fabulous book "Savor the Moment" truly is. It's also a testament to what can be accomplished when the fabulous ladies of the Junior League of Boca Raton put their minds to something. Probably the biggest revelation about STM so far has been all the wonderful recipes that can go from "everyday to entertaining" and are very user-friendly to make! I had previously thought of STM as having dishes that were mostly just for entertaining that were time and skill intensive but that is not necessarily the case - there's definitely something for everyone."
CONGRATULATIONS JL of Boca Raton on 10 years of supporting your community through the proceeds raised through the sale of Savor the Moment.
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