When FRP decided to develop a cookbook promoting "community" cookbooks through the development of a compilation book (recipes submitted from "community" cookbooks throughout the US), we received a great response. The recipes poured in and the decision regarding which recipes to include became a tough one.
One recipe that did make it into the Recipes Worth Sharing came from the Junior League of Tampa's Gasparilla Cookbook. The Hamwich, a very simple open-faced ham sandwich, was THE recipe that QVC's David Venable of In the Kitchen with David fell in love with. His promotion of this recipe has helped sell over 40,000 copies of Recipes Worth Sharing.
In the process we know that the buyers of this title were exposed to over 100 community cookbooks as the readers no doubt perused their new books for other gems. For a history of the Hamwich check out this story from the Junior League of Tampa, plus get the new and improved Hamwich recipe featured in their newest title, Capture the Coast.
One recipe that did make it into the Recipes Worth Sharing came from the Junior League of Tampa's Gasparilla Cookbook. The Hamwich, a very simple open-faced ham sandwich, was THE recipe that QVC's David Venable of In the Kitchen with David fell in love with. His promotion of this recipe has helped sell over 40,000 copies of Recipes Worth Sharing.In the process we know that the buyers of this title were exposed to over 100 community cookbooks as the readers no doubt perused their new books for other gems. For a history of the Hamwich check out this story from the Junior League of Tampa, plus get the new and improved Hamwich recipe featured in their newest title, Capture the Coast.
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