One of the most frequently asked questions we hear is, “What are you going to do to sell my book?” The answer is always the same, “If you are looking for anyone other than yourself to sell your book, then you shouldn’t publish.” In fact, FRP does offer a distribution service into chain and gift stores, but those entities only order based on demand. Demand is generated through marketing efforts put forth by you. No one is going to care more about your book than you do.
The two biggest reasons that authors self-publish are to retain control and to maximize profits. One of our most successful publishers has several “trade published” books on the market, but she has told us repeatedly that the titles she self-publishes are the most profitable. Here is an article we published on working with distributors—I hope if clarifies some questions you might have on how books are sold.
Navigating the waters of distribution
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