Recently, I was involved in a conversation with an individual who had published a cookbook, but her sales were stalled. When I asked a simple question about the uniqueness of her book it was evident she didn't have a ready answer. What is amazing is that it was as plain to her as to me. She quickly agreed that she should spend a bit of time analyzing her title and developing a "pitch" enabling her to verbalize what made her book unique and special.
If asked, "what is unique about the book or books you are marketing?", what would your answer be? If you don't have what is often referred to as an "elevator" pitch (one that can be given in 30 seconds), you should.
By the same token, if you are considering developing a cookbook or in the middle of publishing one, what features make your book special? If you can't think of any you need to re-think the project or go in another direction. Remember that in today's technology-driven world recipes are "a dime a dozen" on the Internet. You need a "hook" for your cookbook and a total package that is worth the investment the consumer is making.
Also, keep in mind that cookbooks continue to be one of the top gift items in the entire book world, so take advantage of creating a package that is appropriate to be given as a nice gift.
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