While I focus a great deal on marketing in this blog one can never forget that great marketing will get you no further than how good your product is. The quality of the cookbook and the value proposition must be there or all the hype in the world won't produce success.
I am always interested to hear what people value in a cookbook. Recently, Kim McCallie shared some observations about cookbooks that I think are spot on. Click here to read the post on her blog, A Well Seasoned Life.
Do you agree with Kim? Why or why not? What makes or breaks a cookbook for you?
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