Information and ideas on the self-publishing industry. I am the President of Southwestern Publishing Group, Inc., a leader in the custom publishing industry. Naturally, I enjoy discussing 'all things books', but occasionally, you will hear a political or sports view.
We all understand that the Holiday shopping season is the make or break window for United States retailers. No doubt it is important for anyone selling and marketing a consumer driven product like a regional book. It just makes sense since most of us scratch our heads regarding what to buy for certain individuals.
With that in mind, what extra initiatives have you put in place for your book this Holiday Season? If you've missed it this year, how about making a note in your diary for next July to begin planning for the 2012 Holiday Season?