New Publicity

One key feature we push to our Publishers each year is the ongoing need for media and publicity. If you remember the 4 P’s of marketing from college this will not be a surprise to you. You must have a good product at a good price and be available in easy-to-find places. But you must also have great promotion.

Here are a few quick questions to stimulate your planning for publicity.

• Do you have an updated press kit?


• Did you book receive any awards?


• Do you have a current general press release?


• Are there any special events or promotions that your book could tie in with that would merit a special press release?


• Is your book celebrating a milestone anniversary? A birthday?


• Have you funded a special community need with the proceeds of your book?


• Are there TV or radio opportunities for your book?


• What local magazines exist that you could partner with?


• What are you doing with social media?


• Do you have a Facebook page? A dedicated cookbook web site?
  

Publicity seldom just occurs out of nowhere—it is generated by a publicist or if you don’t have a publicist by someone on your team.

Do you have some creative publicity tips you could share with our readers?