Often when a new community cookbook is launched it is accompanied with a great deal of fanfare. This is fabulous. That being said, the fanfare should continue regularly over the life of the cookbook. Publicity opportunities are available everywhere if you have someone on the lookout for them.
In today's world, most community cookbooks are launched in markets that have TV, Radio, Newspaper, Magazines, blogs, etc. Where do these people get their local content? Obviously, they use wire services for national stories but local citizens want to be aware of what is going on locally. This is where you can help them.
The link attached is a demo of FRP's own Sheila Thomas promoting
More Recipes Worth Sharing on Nashville's
Talk of the Town. Sheila has made similar appearances in Memphis and will be invited to attend other local interest media events as she gets the word out about her new book.
Talk of the Town has regularly invited middle Tennessee FRP clients on the air because they need good content.
Are you maximizing these opportunities with your book?
While we feel that this e-distribution is a secondary strategy it remains important in an author's publishing plans. As more electronic devices hit the market it will be a critical component in every book marketing and selling plan. My friend, Tim Creehan, who is a well known chef and restaurateur in the Destin, FL area told me last week that he definitely wants to give his customers the option of buying a physical book or loading it onto their reading device. 
