I am as guilty as anyone of pushing information out on my blog for the purpose of getting results. A great lesson to remember is that your blogs, newsletters, and other forms of social media are more effective if they offer a balance of conversation coupled with your product.
This lesson hit home today as I read Kristen Lamb's blog post.
One of my goals going forward is to provide something in each blog post that will inspire a thought, a question, an idea or simply a story to share.
What ideas do you have that will turn your social media efforts into "chats" or conversations? Interaction is fun!
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