Recently, I subscribed to a Publishing Online Discussion Group and have been amazed at the number of authors testifying to the fact that if they don't market their book themselves there are no sales. Amazingly, most novice authors think that if they write a good book and a publishing company picks it up and decides to launch it the author's work is done. This couldn't be further from the truth.
Over and over the same refrain comes through. So, why am I going on about this issue? I am stressing it because custom publishing offers the greatest opportunity for success for most authors or organizations. If you are going to publish yourself it is imperative that you understand all that is involved with the marketing of your book and not just focus on the content. One publisher that is involved with the discussion group mentioned that if someone has already successfully published on their own and sold 12,000 copies, he is much more likely to try and sign that author to a publishing deal.
Throughout my career I have stressed building the marketing plan while you are building the book. I believe this philosophy is the reason that our clients have had such huge successes.
If you have ideas to share on this subject or questions I would love to hear from you.
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