Advice from the Experts - Part 2

In my last blog post I shared Internet and Social Media tips 1 and 2 from our experts Molly Hodgin and Adam Malone. Here are tips 3 and 4:

3. Target bloggers that fit the demographic for your product

• Offer a free copy of your book for review on the blog, and a free copy of your book the blogger can offer as a giveaway for extra publicity.
• Choose local bloggers whenever possible. Local bloggers can become local supporters and a good relationship can lead to future partnerships and publicity.
• Ask about ad space on their blogs as well as the chance for an entry promoting your book

4. Think Local

• Local Blogs, Local Newspaper’s Websites, Local Magazines and Online Magazines- consider online ads on these sites
• Offer free copies of your book to be reviewed by local food critics and bloggers
• Offer free copies of your book as giveaways in exchange for publicity or an article in the publication
• Local Online Events like Facebook parties for local businesses, clubs or live blogging and tweeting of local event. Offer chances for giveaways or special discount codes for folks who attend or tune-in.

These tips are not just theory--they come from individuals within the publishing world whose income is directly affected by their success. If it is good enough for the pros it's good enough for me to suggest you should follow their lead.