Self Publishing--Easy?

There have been many articles written lately about the boom of self-publishing. The simple fact is that technology has made it much easier to publish a book, but in my experience the act of publishing is only one element of the equation.  Here are a few questions you might want to ask and answer before devoting a lot of time to a self-publishing venture:

Who is my audience?

What is my  platform?

How good is my content?

How will I distribute books?

Who will develop my marketing plan?

Who will implement the plan?

What will I consider success if I publish?


There are probably plenty more questions that need to be asked and answered, but if you can't answer these you should not delve into the arena until you can.  Authoring the book is the easy part. Selling it takes time and effort.