Information and ideas on the self-publishing industry. I am the President of Southwestern Publishing Group, Inc., a leader in the custom publishing industry. Naturally, I enjoy discussing 'all things books', but occasionally, you will hear a political or sports view.
Even though these trends were published in a few years ago, I believe they are still relevant. If you are developing a new book you would certainly want to be aware of these and make sure your content appeals to today's consumers.
If you already have a book, how can you adapt your marketing campaign to demonstrate that your content is appropriate for consumers who say these trends are important to them?