We are about to enter those "dog days of summer". Temperatures are soaring and the whole world seems on vacation. Yet, there is still work to get accomplished. One of the toughest things for community based volunteer organizations is overcoming the fact that members, for the most part, take the summer off. That is why it is crucial for key leaders responsible for book sales invest quality active planning time in the summer months.
If a committee starts up in September and then begins laying out a plan for the year the committee is liable to wind up missing the biggest opportunities for sales during the Holiday season. It is imperative that the kickoff meeting in September be a working meeting rather than a planning meeting.
The members of the committee will be more enthusiastic and feel better about volunteer hours if they understand their roles and job expectations-in other words they will feel that their time is being well spent. This will also let the leadership be in a position to delegate and examine results rather than doing all of the work themselves.
We have witnessed first hand individuals attending FRP Cookbook University who use their time wisely. Those individuals who return home and immediately begin laying out a written marketing plan are far more successful than those who procrastinate. The results for sales during the year tell the story and it is always those who use their time wisely to execute a written plan which was developed in the summer months who achieve successful results.
Remember, there are two kinds of people, "those who find a way, and those who find an excuse". Which kind of person are you?
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