In a simpler time a self-published author or group could approach local book and gift stores with pretty good assurance the store manager would buy the books to resell. The problem with that model today is that few local bookstores exist and the large chain stores require a distributor to buy from. Plus, the chain bookstores are in jeopardy of going by the wayside.Does this mean success cannot be achieved for the self-publisher? Absolutely not! In fact, a savvy and energetic effort can result in more profits and greater sales than ever before. While there is no magic formula for success there are a few key components necessary for success.
Obviously a GREAT book product is a given in the equation. And while placement in the chain stores is desired there are many opportunities to sell direct through social media marketing. FRP's Cookbook University will devote considerable time to sharing the tools necessary for utilizing the social media phenomenon.
FRP Cookbook University is being held on May 19 and 20, 2011 in Nashville, TN. For more information, visit our website.
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