If your organization or brand has a cookbook, I hope that you started gearing up for holiday sales months ago. So often I hear people say, "We want to get our book out before Christmas to take advantage of the holiday sales."
While I agree that holiday sales are the biggest and best of the year, making sure your title is out there at Christmas usually means having it published in July or August. Buyers make their gift store and book store promotions along with which products they want to promote before fall even arrives.
This is one area that an ounce of planning is worth tons of sales results. If by some chance you didn't already know this and got caught short this year, don't let it happen next year. Mark your calendars now to start planning for 2011 holiday sales on July 1, 2011.
Great advice Dave! This is so imperative, especially if you want to get it into stores like Barnes & Noble. In my experience of working with the big chains, the earlier they can get a new title setup in their system the better. Since all their orders have to ship through various distribution centers, that July 1st date is so important to make sure everything flows smoothly.
ReplyDeleteAnne Pritchard, Sales Rep
The Cookbook Marketplace
Distribution Division of FRP