Wednesday, September 8, 2010

Bringing Back Old Favorites Can Bring New Funds

This week, I was out traveling in Florida meeting with good folks who have a need to better their communities or simply have a story to tell and wish to do so through a cookbook publication. The week was filled with questions and answers, and hopefully, excitement about a project that will keep contributing into the future.

An example is the Junior League of the Palm Beaches. This Junior League currently has an active cookbook titled Worth Tasting. Worth Tasting focuses on the unique architecture and historical buildings that exist in the Palm Beach community by focusing on foods that have been served in these homes or buildings for special occasions through the last 100 years.

Little did the League realize in previous years that they were creating assets that could be leveraged in 2011 by creating earlier cookbooks. The League’s original cookbook, Palm Beach Entertains was created 50 years ago and the League is considering reprinting this charming and storied title. In addition to this book, the League published a 2nd title in the 1990’s titled A Slice of Paradise, which has been out of print for some time. The current consideration is to keep at least 2 of these titles active.


This same process is happening in other communities throughout Florida, and it is exciting. We all eat three meals every day—we entertain with food—we conduct business with food—we talk about food. Food is the sustenance of our lives and for many communities the sustenance for sustaining special projects that need funding.

If you are part of an organization or community that loves your culture, your special traditions, and have a need for funds, please consider developing a community cookbook as one source of your income.

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