New Publicity

One key feature we push to our Publishers each year is the ongoing need for media and publicity. If you remember the 4 P’s of marketing from college this will not be a surprise to you. You must have a good product at a good price and be available in easy-to-find places. But you must also have great promotion.

Here are a few quick questions to stimulate your planning for publicity.

• Do you have an updated press kit?


• Did you book receive any awards?


• Do you have a current general press release?


• Are there any special events or promotions that your book could tie in with that would merit a special press release?


• Is your book celebrating a milestone anniversary? A birthday?


• Have you funded a special community need with the proceeds of your book?


• Are there TV or radio opportunities for your book?


• What local magazines exist that you could partner with?


• What are you doing with social media?


• Do you have a Facebook page? A dedicated cookbook web site?
  

Publicity seldom just occurs out of nowhere—it is generated by a publicist or if you don’t have a publicist by someone on your team.

Do you have some creative publicity tips you could share with our readers?

Publicity--Not Just for Launch

Often when a new community cookbook is launched it is accompanied with a great deal of fanfare. This is fabulous. That being said, the fanfare should continue regularly over the life of the cookbook. Publicity opportunities are available everywhere if you have someone on the lookout for them.

In today's world, most community cookbooks are launched in markets that have TV, Radio, Newspaper, Magazines, blogs, etc. Where do these people get their local content? Obviously, they use wire services for national stories but local citizens want to be aware of what is going on locally. This is where you can help them.

The link attached is a demo of FRP's own Sheila Thomas promoting More Recipes Worth Sharing on Nashville's Talk of the Town. Sheila has made similar appearances in Memphis and will be invited to attend other local interest media events as she gets the word out about her new book. Talk of the Town has regularly invited middle Tennessee FRP clients on the air because they need good content.

Are you maximizing these opportunities with your book?

http://www.newschannel5.com/story/13676653/recipe-4573-st-louis-gooey-butter-cake-wednesday-december-15-2010