FRP Cookbook University Recap

Last week approximately 50 existing or "thinking about" cookbook publishers attended FRP's annual Cookbook University. The energy was high and many great ideas where discussed and shared. The group was treated to presentations by the experienced FRP staff as well as outside guest presenters who were fantastic.

On Thursday, Billie Rose from The Junior League of Chattanooga shared ideas about the launch of Seasoned to Taste. She was truly a dynamic speaker and shared an idea I'd never heard before. Early on Friday morning we were entertained with a visit by renowned country music song writer George Teren. While George's songs had nothing to do with cookbooks his participation was a nice touch that could only be had in Nashville.

The last outside presenter was the talented cookbook author Pam Lyles. Pam spent most of an hour detailing marketing ideas that have made Da Cajn Critter such a success. One common trait that Billie and Pam exhibited was perserverence. Both shared numerous stories of meeting obstacles along the way until finally overcoming the hurdle.

If you or your organization has a cookbook for sale when is the last time you joined a forum such as the one I just described to learn from others and garner new knowledge?

I'm Back

After a 2 1/2 month absence I am back in the saddle. When one has experienced a health crisis, as I did, the perspective of life changes a bit. I have been blessed with prayers, good wishes and lots of support from family, friends and clients--thanks to all for the support. Since I last posted the new cookbook for Junior League of Chattanooga came out. Their website is a great example of taking advantage of social media to promote a community cookbook.

http://www.seasonedtotastecookbook.com/

Seasoned to Taste is a beautiful book and has recipes in each section that are superb. I sent an e-mail to one of the members with a list of recipes I want to try--no doubt this book will be popular for some time to come.

Amaretto Fruit Salad

Serves 6 to 8

1/2 cup amaretto

1/2 cup white wine

2 teaspoons fresh lemon juice

3 tablespoons sugar

1 bunch grapes, sliced

1 small honeydew melon, finely chopped

1 small pineapple, finely chopped

1 pint strawberries, sliced

1 large banana, sliced

1 sprig of fresh mint for garnish

Whisk the amaretto, wine, lemon juice and sugar together in a bowl until the sugar dissolves. Combine the grapes, melon, pineapple and strawberries in a large bowl. Pour the amaretto mixture over the top. Chill, covered, for 8 to 10 hours. Just before serving, stir in the banana. Garnish with the mint.

NOTE: Substitutions can be made with the fruit according to season and availability.