Winter Doldrums

I recently read a cartoon that depicted a note addressed to optimists and pessimists which read "while you are arguing half full or half empty I drank the water" and was signed Opportunist. I like this philosophy and encourage you to make the most opportunity of your time in what I term the "winter doldrums". When the weather is bad and folks are just sitting around waiting for spring, it is an opportune time for you to get things in place for increased sales.

Remember, you might not be able to control whether or not consumers purchase your book  but you can control the effort that goes into promoting it and marketing it. During the winter months I encourage you to be aggressive in your plans for marketing. While others are waiting for something to happen, you can be an opportunist and make things happen.