3. Target bloggers that fit the demographic for your product
- Offer a free copy of your book for review on the blog, and a free copy of your book the blogger can offer as a giveaway for extra publicity.
- Choose local bloggers whenever possible. Local bloggers can become local supporters and a good relationship can lead to future partnerships and publicity.
- Ask about ad space on their blogs as well as the chance for an entry promoting your book
- Local Blogs, Local Newspaper’s Websites, Local Magazines and Online Magazines- consider online ads on these sites
- Offer free copies of your book to be reviewed by local food critics and bloggers
- Offer free copies of your book as giveaways in exchange for publicity or an article in the publication
- Local Online Events like Facebook parties for local businesses, clubs or live blogging and tweeting of local event. Offer chances for giveaways or special discount codes for folks who attend or tune-in.